BLACKPINK’s Rosé drops her new single “New Trick,” accompanied by a high-energy music video filmed entirely on the iPhone 18 Pro for Apple’s Shot on iPhone campaign. ANGELA WEISS / AFP/Getty Images
BLACKPINK singer Rosé has unveiled her latest single, "New Trick," marking another chapter in her growing solo career.
Released Friday, the energetic garage-punk-inspired track explores resilience, relationships and moving forward after life's setbacks. Produced by Amy Allen and Andrew Wells, the song reunites Rosé with two collaborators from her recent solo work. Allen co-wrote and produced her global hit "APT." with Bruno Mars, while Wells previously worked with Rosé on "Stay a Little Longer," Korea JoongAng Daily reported.
Rosé's 'New Trick' Music Video Shot on iPhone 18 Pro
According to The Korea Herald, the release arrives as part of a major Apple collaboration, with the "New Trick" music video filmed entirely on the newly unveiled iPhone 18 Pro for Apple's "Shot on iPhone" campaign.
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Directed by acclaimed filmmaker Dave Meyers, whose credits include music videos for Taylor Swift, Kendrick Lamar and Ariana Grande, the video embraces the song's youthful rock energy. Rosé appears in a series of colorful outdoor and performance scenes, joined by friends and a full band.
The project also places Rosé among artists previously featured in Apple's "Shot on iPhone" campaign, including Lady Gaga, Olivia Rodrigo and The Weeknd.
A New Era for Rosé
"New Trick" follows Rosé's blockbuster solo debut, rosie, released in December 2024. The album debuted at No. 3 on the Billboard 200, while "APT." became a global smash, reaching No. 3 on the Billboard Hot 100, per Billboard.
Rosé has also teased that more new music is on the horizon. In a Vogue interview, she said she has been working on new material while shaping a sound that reflects her evolution as both an artist and an individual.
With its garage-punk edge and high-energy visual style, "New Trick" offers another glimpse into the next era of Rosé's solo music career.